The story of Rollei began in 1920 in a precision mechanics and optics workshop in Braunschweig (Brunswick). As early as 1916, Reinhold Heidecke, a native of the Vogtland region, had the explicit idea of marketing a new kind of roll film camera. After a long search for start-up capital, he ran across Paul Franke, who gave him financial support for his new camera.
Since 2015 the company name has been Rollei GmbH & Co. KG and it currently has a presence in more than twenty European countries. The highly diverse range of Rollei products includes digital cameras, action cams, camcorders, digital picture frames, slide film scanners, photo production tripods, as well as photo and iPhone accessories.